Success Stories – The Lettering Seminar

Read Over 100 Stories from Students That Went Through the Program

MEET ANDREEA

“I stopped feeling lost and finally found direction and confidence in my work!”

Andreea, a graphic designer based in Romania, felt disconnected from the creative side of her work and missed the joy of illustration. After discovering lettering, she tried to learn through different courses and resources, but quickly became overwhelmed by the amount of information and lack of structure.

Everything changed when she joined Martina’s Lettering Seminar. The program provided a clear, step-by-step path that helped her focus on what truly matters, build strong fundamentals, and gain confidence in her skills. She also found a supportive community where she could share her work, receive feedback, and grow alongside other creatives.

MEET JUANMA

“It was a game changer—I started enjoying and trusting the process again.”

Juanma, a freelance graphic designer from Buenos Aires, had always loved lettering but needed direction to take it seriously.

After joining Martina’s Lettering Seminar, he improved his skills, gained confidence, and reconnected with the joy of drawing letters. The structure and supportive community helped him grow quickly.

By the end of the Seminar, he was not only more confident in his work, but also started landing paid lettering projects.

MEET DAVID

“I learned so much more the second time I joined The Lettering Seminar and gained confidence to create unique pieces.”

David returned to The Lettering Seminar to refine his skills and push his creative limits. The clear structure and inspiring community, along with guidance from Martina, Elias, and guest instructors, helped him develop his portfolio and experiment with new techniques.

By the end, he not only improved his lettering but also felt confident creating truly original work.

“I stopped jumping between resources and finally had a clear structure to follow.”

Andreea Zabulic

MEET JAMIE

“Martina’s Lettering Seminar was a game-changer for me and my lettering.”

Jamie took part in The Lettering Seminar to enhance her drawing skills and gain a deeper understanding of lettering fundamentals. The course provided her with a comprehensive exploration of lettering, offering foundational knowledge and instruction on incorporating lettering into her work. Jamie found The Lettering Seminar’s platform facilitated the sharing of work, receiving feedback, and fostering motivation.

MEET OCÉANE

“I stopped feeling overwhelmed and intimidated and I gained confidence in my own practice!”

Océane felt overwhelmed by the amount of lettering information available, despite her four years of experience as an illustrator. Until she decided to join Martina’s Lettering Seminar. The proram provided step-by-step guidance, a balance of theory and practice, and helped her gain confidence. The flexibility of The Lettering Seminar allowed Océane to watch the lessons at her own pace and re-watch whenever she needed to.

“By the end of the Seminar, I started landing paid lettering projects.”

Juanma Docampo

“It’s one of the best investments I’ve made in my creative career.”

Leonardo Cuccia

“It was one of those life-changing experiences.”

VICTOR BLANCO

MEET JOSEFINA

“If you’re thinking about joining, don’t hesitate – it’s been an incredible boost to my career, and I’m sure it will be for you too!”

Josefina, a graphic designer with a passion for lettering, shared that The Lettering Seminar was instrumental in helping her gain confidence and refine her skills. Despite having a background in calligraphy and design, she found the course provided the structure, inspiration, and momentum needed to create professional, high-quality lettering work. She also praised the incredible TLS community, emphasizing the invaluable support from fellow creatives.

“The Lettering Seminar has changed my life and I’m so glad I’m part of it”

ANDREA BUSTILLO

MEET ORSI

“Martina gave me a strong structure in my work process, creating a system and workflow.”

Orsi is a graphic designer from Hungary, now living in Denmark. She recently decided to reignite their passion for design after a three-year hiatus. The Lettering Seminar played an instrumental part in her comeback to lettering. Martina and her program motivated Orsi to engaged them in the art form. Martina, shared with Orsi her extensive knowledge and provided a strong structure and workflow, allowing Orsi to focus on her ideas and unfold her creativity.

“I can now recognize mistakes and improve my work much faster.”

Ran Keren

BRITTANY

“In Martina I found something I could not find in other instructors that I had in the past . She encourages play! She motivates us to do lettering because above all we enjoy it, and I follow her advice in my work to this day!”

JAMIE

“The Lettering Seminar was a game changer for me. It was incredibe! The length of the course was a real big benefit! If you really follow the prgramm and you do the assignments it takes you logically through the process of training your eye and improving your skills! I really enjoyed Martina’s instructions on exploring lettering all around me and integrating it in my own personal pieces. The platform of TLS is really good, because it allows you to post your work and get feedback on it from instructors and from your peers, which gave me a sense of accountability and motivation I needed. I think anyone, beginner or not, will get a lot out of this course! “

NICOLE

“It wasn’t until I took The Lettering Seminar that everything came together! This seminar did not only help me understand the first and last step to lettering art and business, but also understand my own work better and made me feel more confident in my work! I think that Martina, besides a great professional, is also a great teacher, and knows exactly how to transmit both her knowledge and her passion for letters, which is exactly what makes her classes so enjoyable! “

“Thank you for an engaging program with many usable tools and tips! I appreciate the great enthusiasm with which this program have been made.“

KRIS KEHLET

MEET EMILIA

“TLS provided me with invaluable tools, inspiration, and confidence in my craft.”

Emilia, a graphic designer and lettering artist from Patagonia, shared that The Lettering Seminar was a transformative experience in her journey. After years of self-doubt, she found refuge in lettering through Martina’s courses and eventually started receiving commissions. The course helped her elevate her work, expand her skills, and connect with a global community. Thanks to TLS, she now feels ready to pursue her dream career in lettering.

MEET RAN

“I became faster, more confident, and more intentional with my work.”

Ran, a returning student of The Lettering Seminar, joined again to refine his skills and deepen his understanding of lettering.

Revisiting the fundamentals helped him work more efficiently, spot mistakes faster, and experiment with more confidence. The mix of practice, theory, and feedback made the experience even more valuable.

By the end of the Seminar, he saw clear progress in both his skills and creative process.

“This program has been a great tool for life, not only for the technical part of it, but as well to have the right mindset when creating something.”

Cesar Fierro

Best money I ever spent!

Pragati Jhunjhunwala

“I now understand better my own work and have the knowledge to talk about letters in a more confident way.“

NICOLE TENCHA

MEET TARA

“I challenged myself and created lettering work I never thought I could do!”

Tara, a graphic designer and illustrator with over 20 years of experience, wanted to deepen her skills in typography and lettering but hadn’t found a program with clear structure and depth.

After joining Martina’s Lettering Seminar, she developed a new way of understanding typography and pushed her creative limits. The live sessions and supportive community helped her feel encouraged throughout the process.

By the end of the Seminar, Tara created work she never imagined doing—and gained a renewed excitement for her creative journey.

MEET JOKE

“I know how to correct my own mistakes, and that’s amazing! I now feel a lot more confident in my lettering.”

Joke is a talented lettering artist from the Netherlands. The Lettering Seminar helped her identify and correct mistakes in her lettering, boosting her confidence and providing valuable knowledge on how to improve her skills. The supportive community of fellow students, along with the guidance from Martina and her team, made Joke go through a truly transformative experience.

VANESSA

“Martina has been amazing! She has teached me everything I need to know about letters, from drawing them to digitalizing them! All the tips and tricks she has shown us I still apply to my work to this day!”

PATRIZIA

“Martina did such a great job in explaining and giving feedback which helped me so much in my confidence! She was always super motivating and thorough with her teaching, and made me realise all the little details that make a lettering piece great! “

LINDSAY

“I really like how you can have acess to TLS even after the seminar is completed, and each time I re-visit it it is like I learn something new. I also love how the course has great structure, because it analyzes the lettering work process from beginning to finalisation, something that a lot of other programs are lacking. No matter the level of experience you have in lettering, you will definitely get a lot out of this seminar!”

“The Lettering Seminar changed my practise immensely and now I feel much more confident.”

EMMA PICKFORD

MEET ANDREA

“Now I feel more confident and inspired to do more lettering pieces.”

Andrea, an art director in Honduras, enrolled in The Lettering Seminar to enhance her skills and boost her creativity. The Program, led by Martina, provided the missing elements she was looking for. Andrea learned about letter shapes, sketching to digitizing, and adding effects for impactful messaging. The Studio Hours allowed her to address doubts and questions she had along the way. Now, Andrea feels more confident and inspired to create stunning lettering pieces.

“This program gave me clarity that would have taken me years to figure out on my own.”

Andreea Zabulic

EVA

“I love the structure of The Lettering Seminar! It tought me everything from drawing a design to digitalizing it with techniques I have never heard of before and I still use! Also, I enjoyed the community of the program and I actually still keep in touch with a lot of my classmates!”

JOKE

“Thanks to the Lettering Seminar, I now know how to correct and what to look for in my lettering, and it is amazing! I have taken a lot of courses and read a lot of books, but Martina’s course includes everything in one place! Also, I loved the community, and Martina and her team, who will always be there for you to help you and support you in your lettering journey! If you take this lettering course, I promise you, you will never look at lettering or letter forms the same way ever again! “

OCEANE

“By taking this course I helped myself feel less overwhelmed and more confident in my practice! I also love how I have the option to rewatch something from the course, in case I ever need to clarify something. Martina is a great instructor and she shares her passion for lettering to us as well. Thank you Martina! “

“I felt truly supported—everyone genuinely wanted me to succeed.”

Sharon Skibinski

EMILIA

“TLS provided me with invaluable tools, inspiration, and confidence in my craft. It helped me elevate my work, expand my skills, and connect with a global community of lettering artists. I’m still on my journey, but thanks to TLS, I feel ready to make my dream job a reality. Thank you, Martina!”

JOSEFINA

“Although I had been practicing lettering as a hobby, The Lettering Seminar helped me gain confidence and refine my skills. The community at TLS is amazing, and the support from fellow creatives has been invaluable. The course gave me structure, inspiration, and the momentum I needed to really start creating professional, high-quality lettering pieces. If you’re thinking about joining, don’t hesitate – it’s been an incredible boost to my career, and I’m sure it will be for you too!”

VICTOR

“I thought I was just signing up for the technical part of lettering, but instead I was met across profound experience and life changing teaching! I wanted to reconnect with lettering and it was really nice to see I found a community in search of the same experience.”

“I can now create lettering pieces that I’m truly proud of.”

Sharon Skibinski

MEET MARLENE

“I DID IT! I feel so proud of myself!”

Marlene was excited and proud in her progress, noting a significant improvement in her vectoring skills. She was amazed by her own growth and never thought she could achieve such efficiency.

MEET REBECCA TURNER

“I can’t wait to explore new lettering styles in the future, taking on everything I’ve learned and how I can combine this into my everyday work.”

Rebecca Turner, a UK-based freelance graphic designer, discovered her passion for typographic design during her master’s degree eight years ago. She found Martina’s teaching approach logical, bitesize, and detailed. Thanks to The Lettering Seminar Rebecca created a new range of lettering styles and was eager to try them out. The Program provided her with the tools and confidence for hand lettering and improved her typographical skills. Rebecca enjoyed the studio hours, especially because of the exchange of ideas and the connection with others. She is proud of her completed lettering piece and looks forward to exploring new styles in the future.

“l’ve read all these books that you talk about before, but somehow now when I’m doing it live with some sort of community I see that it really starts to work, this is so amazing! I’m so happy with this. I’m really happy I joined The Lettering Seminar.“

SIRMA

MEET RAN

“If you’re ready to take your lettering to the next level, I highly recommend TLS for its practical and creative approach.”

Ran, a graphic designer with over 13 years of experience, turned to The Lettering Seminar to refine both the technical and artistic aspects of lettering. The program helped solidify fundamental skills and apply them to real projects, leading to a successful client piece and a TLS award in 2024. Ran praised Martina and her team for their personal involvement and found the supportive community invaluable.

MEET APOORVA

“If you’re considering TLS, go for it—it’s an investment in your growth as an artist. I’m excited for the journey ahead!”

Apoorva, a graphic designer from Mumbai, shared that The Lettering Seminar helped her overcome imposter syndrome and gain confidence in pursuing lettering professionally. The course provided the structure to refine her skills, create polished work, and understand the business side of lettering. She especially valued the supportive community and guidance from Martina and her team, which empowered her to take on freelance projects and share her work publicly.

MEET AKRITI KAPUR

“I feel way more confident with my sketching now!”

Akriti, an experienced graphic designer, shares her journey of finding the right resources to design customized logo types and word marks. After struggling with online courses, she enrolled in Martina’s Lettering Seminar. This eye-opening experience taught her sketching, lettering design, and introduced tools like broadband calligraphy and design elements. The Studio Hours provided support and guidance, helping her train her type-eye and understand the nuances of type.

“The community is a warm and safe space where you grow together.”

Juanma Docampo

MEET LEE

“Martina, I really enjoyed The Lettering Seminar from start to finish! “

Lee shared that TLS was an enjoyable and engaging experience from start to finish, thanks to Martina’s infectious enthusiasm and insightful teaching style. She appreciated the valuable design tips, business advice, and structured lessons that kept her motivated. The additional resources, like podcasts and worksheets, were great tools for inspiration. She also found feedback and live sessions incredibly helpful and saw noticeable improvement in her skills.

MEET BRITTANY WARNER-SMITH

“Throughout my journey, lettering has been a constant, igniting my curiosity and driving my artistic expression.”

Britney W Smith, a versatile artist, discovered her passion for lettering during her tattoo apprenticeship. She joined the lettering community and explored various styles. However, conflicting advice on typography during her graphic design studies left her disheartened. Attending The Lettering Seminar with Martina changed everything. Martina encouraged her to have fun with her lettering, leading Brittany to incorporate it into all her work. She now enjoys experimenting with unique touches and hand letters every package she sends from her online shop, creating a special experience for customers.

MEET EVA

“Learning Martina’s work process was extremely helpful for me and for my work as a graphic designer.”

Eva attended The Lettering Seminar in Berlin and met Martina. The Lettering Seminar involved sketching lettering and paying attention to details using tracing paper and pencil, which she found helpful since it was a skill she could incorporate in her personal work. In the second part of The Lettering Seminar, Martina taught Eva how to digitize her sketches using the extreme points technique, that she found particularly useful.

MEET ANA

“Being able to see Martina working was extremely useful!”

Ana shared that watching Martina work was incredibly valuable. Already having a foundation in lettering, she took TLS to refine the basics and develop her own creative process—which she successfully achieved. She also gained a new appreciation for the process itself, forming a habit of drawing and focusing on the journey rather than just the final piece.

The Lettering Seminar exceeded my expectations and I feel more motivated. I already feel it is a game-changer milestone in my career. Thank you!

BERNADITA ESPINOZA

“I produced work I never imagined I could create by hand.”

Tara Detchemendy

MEET JOSEFINA

“If you’re thinking about joining, don’t hesitate – it’s been an incredible boost to my career, and I’m sure it will be for you too!”

Josefina, a graphic designer with a deep passion for lettering, shared that The Lettering Seminar significantly boosted her confidence and skills. Having previously practiced lettering as a hobby, she found TLS provided the structure, inspiration, and momentum needed to create professional, high-quality work. She got invaluable support from the TLS community and the program not only enhanced her creative abilities but also expanded her knowledge on the business side of lettering.

MEET SONIA

“Thank you for this amazing program. The progress I’ve made after the program is invaluable!”

Sonia, a lettering designer from Mexico, shared that the The Lettering Seminar covers every essential phase needed to create a lettering piece to be proud of. The progress Sonia has made since completing it has been invaluable for her.

Thanks for putting together such a great seminar, it was above and beyond what was advertised!

KARA

MICAELA

“The Lettering Seminar made all the pieces of the puzzle click and gave me a much clearer vision of where I want to go. I absolutely loved it, and now it’s my bible.”

ANNA

“Without a doubt, my confidence and skills have grown in such a short time.”

TARA

“After TLS, I feel I have more confidence, especially with the business end of things. I have met some really great people that I know will be crucial in the future. I am beyond grateful to have had this opportunity. Thank you so very much!”

MEET JOSH

“Thanks again for helping me and others in demystifying this journey and helping us unlock the possibilities of our passions!”

Josh shared that the program has helped him build a consistent habit of practicing lettering and learning—something he has struggled to maintain in the past. It has given him hope for what he can achieve by continuing to build momentum.

For josh, The Lettering Seminar made the journey less intimidating and helped him and others unlock the possibilities within their passions.

MEET ROSANNA

“The Lettering Seminar has been a source of encouragement!”

Rosanna loved The Lettering Seminar community, especially seeing other artists’ work and their progress in the learning process. She found it both inspiring and encouraging, making it a valuable part of her experience.

“Oh my goodness, I have not come across so many like-minded, positive, and genuinely open and sharing creatives before! That is probably the most life-impactful experience.”

SARAH NICHOLL

MEET OUSS

“You are an amazing team!”

The Lettering Seminar had a great impact on Ouss’ progress, giving her the push she needed to move forward. She praised the team for their amazing support and highlighted the platform as a valuable space for staying connected, seeing others’ work, and exchanging feedback.

The Lettering Seminar was a very good investment!

Amelia Gutierrez

RAN

“What I loved most about TLS was the personal involvement of Martina and her team—something that’s hard to find in other online workshops. The supportive community provided invaluable feedback and inspiration, which motivated me to continue pushing forward on my lettering journey.”

SARAH

“Oh my goodness, I have not come across so many like-minded, positive, and genuinely open and sharing creatives before! The Lettering Seminar has totally opened up whole new career possibilities for me. As a beginner, I have a little way to go, but I now know ‘I can do this.”

BERNADITA

“The seminar exceeded my expectations and I feel more motivated than ever before. I was a game-changer milestone in my career. Thank you!”

It’s a game changer, I feel I can make a living of lettering and have a dream job. With effort and focus, it’s possible.

BERNADITA ESPINOZA

MEET ANNA

“Without a doubt, my confidence and skills have grown in such a short time.”

Anna shared that The Lettering Seminar digitising tips were highly relevant to their task of digitizing lettering projects. She noted that Elías Prado’s insights provided valuable guidance, helping many participants achieve their goals in a tangible way.

MEET PRINA

“Thank you to TLS team for helping me to become a better letterer!”

Despite thinking she already knew a lot about inspiration, lettering theory, and composition, Prina discovered many new insights through TLS. She praised Martina for making complex concepts easy to understand and highlighted her biggest takeaway—gaining the confidence to experiment with different lettering styles and create more unique work.

“I never felt alone in the process.”

Sharon Skibinski

MEET EOIN

“The content of the course is excellent!”

Eoin praised TLS for its excellent content, especially the in-depth theory. He found the exploration of calligraphy, its history, and techniques fascinating. He also highlighted Martina’s talent and the valuable knowledge she provided throughout the program.